One of the more generously funded areas in the technology industry is predictive analytics. Depending on your perspective that is either a frothy bubble just waiting to burst or an indication of a massive market opportunity that people are jumping to get on board with. Regardless of how you view it, news today that one of the predictive analytics vendors, EverString, has raised $65 million is an indication of something. The round is probably the largest ever Series B investment in a marketing technology company — that certainly indicates that valuations generally are stratospheric but also likely indicates something about EverString itself.
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