Recently I wrote about Google’s attempts to increase paying customers of its Google Apps service by paying a referral fee. While I was vaguely dismissive of the concept, one aspect I hadn’t really considered was the opportunity for people to game the system. In the online world, every initiative seemingly […]
Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.