There’s been a big of discussion in the past few days about the value or otherwise of Facebook’s social advertising service. Commentators have passed judgement here, here and here among other places.

Assetbar has the telling quote of the day;

How many Facebook users would you guess care about technology or web design? 30% ? nope.

10%? Still too high.

Try 0.1% – 0.4%. Whatever the percent, it’s just 72,000 people out of 20 or 50M. Note that Techcrunch has about 600K subscribers to its feed.

It seems that while every man and his dog is a member of Facebook, in terms of targetted, contextual and relevancy, they’re all one great big homogenous mass. Hardly in context for users (or paying advertisers for that matter).

All the more reason to bet on Google’s OpenSocial as the winning play in this particular war.

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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