Facebook announced its new advertising product the other day. Facebook CEO Marc Zuckerberg said;

“Facebook Ads represent a completely new way of advertising online, for the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do.”

Sounds a little evangelical for me. For me Facebook is about social networking and something like this really turns me off;


Interesting to see who has jumped into this – Blockbuster, CBS, Chase, The Coca-Cola Company, Microsoft, Sony Pictures Television and Verizon Wireless – mainly old world companies that are sufficiently scared of being left behind. The little creatives are already doing cutting edge marketing and Facebook Ads will possibly become a sad, irrelevant and annoying service (and intrusion upon Facebook users).

Or maybe not?

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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