Incase is a small but rapidly growing company that makes accessories for Apple products. The company makes a host of different solutions that are all designed to enable mobility, and protection, of devices. Incase targets traditional Apple customers, creative professionals who traditionally use Apple products. The company, which has been in operation since 1997, has 65 employees.

I spent some time talking to the CFO of Incase, Sean Wu, to get an idea of how he’s bucking the Excel trend in order to deliver faster and more powerful insights to his various stakeholders. Wu started by explaining that Incase isn’t a large company, it’s not using SAP or Oracle as its back-office system, and so traditional analytics tools such as Hyperion, aren’t really applicable. Incase uses cloud ERP system Netsuite and has done so for six years. As such, it has an affinity for, and an understanding of, the benefits that connected, real-time solutions can offer. It wanted to take these benefits and make them more broadly applicable so that various stakeholders can track expenses, trending products, pricing variables, etc.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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