GoDaddy is a monster.

With more than 14 million customers worldwide and more than 63 million domain names under management, it is an exaggeration, but an understandable one, when GoDaddy calls itself the place people come to name their idea, build a professional website, attract customers and manage their work. The only metric that matters for a company that has such a singular focus as GoDaddy is the rate of growth of its hosting customers.

So, if you’re GoDaddy and have a voracious appetite for new customers, you’re keen to consider anything you can do to get new customers on board. Whether it is incredibly expensive (and, for that matter, somewhat gross) Super Bowl ads, or something simpler, like giving a service away for free to gain new customers, GoDaddy is on it.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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