Exhibit One: GoDaddy, a company that used to be the (arguably) best-known web hosting company on earth, but is now moving to calling itself a cloud platform. While the semantics may be debatable, and some would argue about GoDaddy’s cloud title, the fact is that this positioning is a smart move given the ascendancy of Amazon Web Services, Microsoft Azure, Google Cloud Platform, etc.
Exhibit Two: WordPress, the open source content management system that is used by gazillions of individuals and organizations to host their blogs (and other content). WordPress is easy, quick and, most importantly, free, and has gained mass adoption for all those reasons.
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