With a hat tip to a clean shaven Mike, this post over on RWW surmises that an online accounting system might be in the pipline from Google. The rationale for the idea of Google entering this space is pretty much the rationale for them entering every space – eyeballs, data and stickiness.
If we look however at who Google are – they are predominantly a mass market player – as such they’re keen to get the maximum number of eyeballs in any one particular space.
With that in mind, I’m picking that Google will launch a financial offering, but it’ll be more along the lines of “Google your money” than “Google business money”. I’m picturing home budgeting (obvious advertising fit there ) and cashflow. Some nice calculators to work stuff out and the like. All these things can be rolled out pretty globally without customisation, accounting is much more location specific and not completely within the current Google model.
I’m sure they do have people looking at the business accounting space but I don’t see it happening in the near future… but then again I could be wrong. I wonder if Xero feel like commenting on the possibiilty?