Google has linked with apnfinda to create a director 2.0 service for New Zealand. Early days yet but it appears the servce will have the following functionality;
- directory listing for businesses
- view directory entries along with full mapping functionality
- search within a geographical context
- user rating and reviewing of business listers
I’ve been saying for awhile that directory services need a big shake up – thus far the incumbents have been about quantity (listing all businesses) and the smart move is to differentiate a directory service with a qualitative measure (allow users to get a feel on which are the quality providers – as judged by their peers).
The interesting thing will be hat Google map’s increased exposure in New Zealand will so to smaps, and what their association with apnfinda will do to yellow , their stated aim is to overtake Yellow Pages online site by the end of the first quarter next year for unique visitors – that’s a big ask – watch this space.