I received an email this morning from Ebay (who has almost no presence in New Zealand due to the massive incumbency of TradeMe) inviting me to use Gumtree, a regionalised free classified site.

I went and had a look and can report that it seems Craig (of list fame) has taken to tree climing! It seems like a simple, primarily text based classified site. Just a couple of questions;

  • The gumtree is an Australian native – seems a somewhat incongruous name for a NZ regional website
  • Can anyone really hope to compete with an incumbent that boasts most of NZ’s domestic web traffic


Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.


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