The biggest casualty of Salesforce‘s surprise acquisition of contract management vendor SteelBrick last year was competitor Apttus. After all, Apttus is built upon the Salesforce platform and has focused pretty much exclusively on Salesforce ecosystem opportunities. Indeed, last year’s Dreamforce conference, Salesforce’s annual mega-party, featured Apttus very heavily — a not insignificant investment from the well-funded, but small, vendor.
To read this article in full or to leave a comment, please click here