Just in case you hadn’t noticed (and how on earth you hadn’t I’ll never know) – I’m passionate about the cloud. Fundamentally I believe it’s an enabling technology that allows real change to be driven to an entire class of consumers (be they public or private, business or consumer) who formerly didn’t have access to said services. It’s not about being dogmatic, it’s about leveraging technology to drive change.

So yeah I’m excited about a new marketing site that a bunch of my friends from different business SaaS vendors have set up. Yes it’s pretty much just marketing, and no it’s not fundamentally changing anything – but it speaks to this ephemeral concept we all spend so much talking about.

I choose the Cloud – you can too.

Disclosure – one or other of the vendors involved has used my services for advice, consulting, research etc. I knew nothing about this initiative till a couple of days ago and I gain nothing from it but good vibes.

CloudAve is exclusively sponsored by
Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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