In a couple of weeks, around 150,000 people will converge on San Francisco for DreamForce, Salesforce’s annual customer conference and extravaganza (disclosure – Salesforce is covering my travel and expenses to attend the event). Last year, Salesforce introduced a lightweight analytics product that many people pointed out was more of a visualization tool than anything else.
Most commentators expect some big announcements from Salesforce CEO Marc Benioff this year about Wave, the company’s analytics platform. So competitor (and, confusingly, partner) Birst is getting ahead of the march and announcing some news of its own before the event.
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