IT pricing is a funny thing. The elephant in the room is that very few organizations actually pay list price for technology. Deals are done, discounts are offered and the final price is generally totally removed from the published price list. So when a vendor comes out publicly saying that their solution is cheaper than the competition, we need to take pause and think about what that actually means. That is the case this week with an announcement by all-flash vendor Kaminario.

Kaminario is one of an increasing number of vendors offering all-flash storage for the enterprise. The benefits of flash storage have long been understood – increased performance and reliability are traits that the consumer world has enjoyed ever since the first flash-based iPod was introduced. But flash in the enterprise has been problematic due to the price difference between traditional and flash-based storage. Flash has generally been seen as that cool thing that, unfortunately, costs more than spinning disks.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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