Predictive analytics is perhaps the biggest trend occurring today in the sales and marketing space. While it sounds like rocket science, predictive analytics is actually a pretty simply idea – harness all the internal and external data that an organization has access to, aggregate all that data, run it through […]

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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