I tend to be pretty damning of start-ups with no real monetisation strategy who give their products away for free with the vague notion of value at some later stage. It’s so painfully hard to change a model post release – try charging punters for something that they’ve grown accustomed to getting for free.

That’s why it was interesting when Jason told me that Jott, the company offering Reminders 2.0, has moved out of its free pre beta stage and is now following a freemium strategy – charging users that need to use the offering often.

I like freemium as a concept – but worry about a service that goes from free to freemium – I guess at the end of the day it depends on how many of those pre-beta users will need to step up and start paying. If the majority of existing users remain on the free offering, but they are the seed customers that bring others in for the paid version then the strategy has legs. If however the plan is to convert existing free users to paid – it’s a difficult road to travel.

Time will tell how Jott manages with its change.

Update – I’m told that existing beta-testers will remain on the free service – nice one Jott!

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

1 Comment
  • Ben,

    Talk with John Pollard, the Jott CEO, this morning. I’m going to write another article about their monetization strategy and progress soon. Interesting stuff. They knew along they were going to have a free version and a paid version, they just didn’t know exactly what each would like when they started. More to follow.


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