Simon G pointed out a presentation on slideshare titled “What the F**K is Social Media”.
It’s a fantastic show and should be compulsory viewing for anyone at a management level within a corporate (and that includes the board – communication starts with them). To be honest it should be compulsory reading for anyone who interacts with a customer – be it internal or external, virtual or physical.
More than a treatise on social media, it is a commentary on how digital citizens are rapidly moving away from media that talks at them and moving to brands that give them an opportunity to feel a sense of ownership.
It’s about liberating ownership and leveraging openness
It’s about relinquishing control
It’s about participation
It’s about feeling the fear and doing it anyway
It’s about a revolution
