Simon G pointed out a presentation on slideshare titled “What the F**K is Social Media”.

It’s a fantastic show and should be compulsory viewing for anyone at a management level within a corporate (and that includes the board – communication starts with them). To be honest it should be compulsory reading for anyone who interacts with a customer – be it internal or external, virtual or physical.

More than a treatise on social media, it is a commentary on how digital citizens are rapidly moving away from media that talks at them and moving to brands that give them an opportunity to feel a sense of ownership.

It’s about liberating ownership and leveraging openness

It’s about relinquishing control

It’s about participation

It’s about feeling the fear and doing it anyway

It’s about a revolution


Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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