Dan accused me of giving most of this blog over to SaaS. With this in mind I thought I’d post about Xobni. Jon Beattie posted about it so I thought I’d take a look and see what it’s about. It’s an add-on for Microsoft outlook (and after all the majority of the world’s corporates still use Outlook) that allows for;

  • Lightning fast email search
  • The email or person you’re looking for appears as you type Contact details pop into the sidebar – never search for a phone number again
  • Email analytics.Rankings, graphs, and statistics detailing how you and your contacts use email
  • Quick attachment discovery.Historical attachments available instantly without searching
  • Navigate your inbox by people.Discover email’s social network – quickly identify a contact’s manager, business partner, or assistant
  • Threaded conversations.Email how it was meant to be read, with conversations in context
    Your personal assistant.Schedule appointments with a click of a button – Insight automagically finds open slots in your busy schedule.

I like what I’m seeing – seems to take diverse information (social networks etc) along with existing stuff (email, contacts) and package it up in a user friendly, fast and searchable format. Now what would be really smart would be for a Telco to buy Xobni and utilise its add-on to generate more network revenue from all the little value-adds that would port people to the telco networks – click to call, click to IM etc etc.


Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.


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