You might not have heard about Kast before; I certainly hadn’t before its email arrived in my inbox. Apparently, Kast is a competitor to white-hot messaging platform Slack. Given that pretty much everyone in the technology industry has heard of Slack, and almost no one has heard of Kast, I’d suggest that Slack isn’t exactly panicking about this competitor. But I digress.

Apparently, Samba Tech, the company behind Kast, is the “leading independent distributor of online video services in Latin America.” Samba Videos handles all digital logistics around the creation and distribution of video. Kast, the product being launched here, is a mobile-only video application that is designed to allow businesses and teams to collaborate in the workplace. Kind of like Google Hangouts, Skype Video, or conferencing solutions from, GoToMeeting or WebEx. Color me dubious.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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