I couldn’t resist snapping a pic of this the other day. For those that don’t know, the bumper sticker protests against Solid Energy‘s coal mine at Happy Valley. The car on which the sticker is stuck is a Porsche 911, possibly one of the least energy efficient methods of getting from point A to point B.

Now I’m no economist but it would seem that an energy company’s desire to create an energy source is just a response to an aggregate demand caused by lots of little energy users. Sure sure coal and petrol are two different energy sources but at the end of the day energy is energy – Solid Energy mines coal to supply a demand caused by the growing consumption of “stuff”. Driving an inefficient vehicle from A to B constitutes “stuff” in the wider sense of the word.


Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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