Matt Powell from LeftClick talking about development. The misconception that the API is more impotant than the GUI. Common myths;

  1. Users are idiots
  2. If you build it, they will come
  3. Design is not my job
  4. Coupling is bad – fronend and backend
  5. It’s not that bad – users use the stuff for a long time – it has to work well and nicely

Advice – talk to the users and THEN design the interface



Pizza time!

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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