Selling technology to white-collar workers is relatively easy. These are people who use technology for their day to day work and hence can easily understand the positive impacts of new technology. Selling technology to the rest of the world (like, you know, the folks who actually make things and stuff) […]
Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.