Microsoft uses Kiwi company in it’s Google battle

Great to hear that under-the-radar New Zealand startup Pingar has been chosen as one of its arrows in the quiver it uses against Google.

Pingar produces customised responses specific answer to queries. It does this by scraping content from multiple sources and creating a single document summary. According to Pingar, their service;

..provides an advanced search platform which delivers dynamic reports from a user’s natural language search query. In short, it changes the face of mainstream Internet search.

Rather than using the keyword search technology deployed by traditional search engines, Pingar uses an advanced underlying technology that understands the context of the query. Users can therefore search online data by asking a direct question.

‘What private equity opportunities exist in China?’
Rather than looking for documents that contain all the keywords in the question above, Pingar instead sets out to find the documents which contain the answer to the question. When the relevant documents have been found, Pingar’s advanced technology scrapes the content from each document that answers the question and dynamically creates a new single document containing the answer. This, we call, ‘Dynamic Publishing’. Others call it the ‘Future of Online Search’.

Pingar has joined the exclusive Microsoft Start-Up Accelerator Programme in the UK. Pingar is one of only 16 software companies chosen for the programme from over 35000 UK Microsoft partners.

It’ll be interesting to see where Microsoft takes Pingar heading into the future.