My 2 cents…
I was interested to see a video on Stuff tonight with Emily Miller-Sharma of RUBY CLothing talking about how consumers can make a difference by buying local products rather than ordering off online retailers from overseas.
I totally agree with Emily but would go one step further and suggest that all those consumers look not only to brands with a retail presence in New Zealand, but also ones that are actually made here. To be honest, it seems a bit duplicitous to be moaning about offshore retailers given the model RUBY uses which is to source goods from low-cost economies and sell them in a local retail chain.
It’s a drum that Ryan Jennings from Buy New Zealand Made has been banging for years and it’s actually doable – there are some incredible fashion brands made here in Aotearoa – KILT Clothing , Carly Harris, Maggie Marilyn, Ingrid Starnes and others. Hell, while we’re at it, take a look at Cactus Outdoor (self-interest to the side, obviously).
New Zealand has long been not only the source of great fashion design but also fantastic manufacturing of those designs, let’s keep it that way!