News today from my lifesaver and yours (maybe), HelloSign that, only a week or so after scoring a nice partnership to be the e-signing offering tied into Oracle’s document offering, the company is doing similarly with Salesforce. HelloSign is announcing HelloSign for Salesforce on the Salesforce AppExchange, its own enterprise application store. Using the application, HelloSign customers can request, track and manage signatures within the context of their Salesforce records.
The interesting thing here is that while other electronic signature vendors also have partnerships with Salesforce, this integration allows users to set up and populate templates without leaving their Salesforce user interface. As opposed to other vendors who force users to go through the cognitive dissonance that comes from switching between distinct applications.