David Risley posts about his feelings upon discovering that some of his readers are using ad blockers. David’s blog, PCMech, is a professional deal that costs significant amount of money to run, ads are the way he does this. David contends that by blocking those ads the user is in fact stealing.
I’m not so sure….
I read the local broadsheet most mornings, I also get a number of business magazines. All have advertising but I chose whether to partake of that advertising or not. Now no one would argue that by taking the classified section of the newspaper and binning it without opening it constitutes stealing – and this action isn’t entirely dissimilar to using an ad-blocker to avoid annoying adverts (that no one ever acts upon – but that’s for another post altogether).
Sure sites need to pay their costs – but if advertising provides a wholly unnatural, annoying and intrusive addition to their experience, surely they’re justified in finding ways to do without those very ads – just like my disposing of the classified section.
Over to the readership…..