PitchBook is a data company. Its reason for being is to provide a platform that tracks a plethora of different aspects of both private and public markets. Want to know about what’s happening in venture capital, private equity or M&A? Chances are PitchBook can give you the answer. The company is a subsidiary of Morningstar and has offices in Seattle, New York, and London.
But here’s the thing, though. PitchBook was founded in 2007 when cloud computing was pretty much just beginning and there was no real awareness of what it meant. In those days, enterprise IT agility meant leveraging virtualization to gain efficiencies. Now don’t get me wrong, moving from a paradigm of racking and stacking physical servers to being able to spin up virtual servers at will is a big deal, it’s just that since 2007, there has been massive further innovation in the infrastructure space.
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