Another in my recurring theme of PR disasters.

Over on Twitter a strategist for BBH sent me a request to DM me. I responded saying that my email address is everywhere online and she just needed to find that and email me. After telling me she couldn’t find my address (hmmm – perhaps BBH haven’t heard of Google yet) I received a Dm saying that:

im going to host some dinners and would love you to be a part of it. [bad grammar is obviously part of being good at PR/advertising]

I went to the registration site and was met by this:


To which I replied to my correspondent that, as all my online profiles indicate, I’m in New Zealand and hence didn’t even meet the first requirement of their “research study”.

How much is the client that BBH are doing this for spending on this campaign? Surely they expect more for their money than a shot-gun, low fidelity approach towards research?

So yeah BBH, I’d be more than happy to chat with you. Feel free to come on down to my neck of the woods or send the Learjet down here to pick me up…

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

  • It’s amazing how many people in the USA assume everyone else lives there.

    This happens to me all the time.

    You’ve got to wonder about the quality of the research this company provides for it’s clients.

    I’d say the poor grammar in the headline and other communications should be a warning sign that you are dealing with a bunch of clueless monkeys.

  • @benkepes ugh.. thanks!

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