As I do less public writing, and more behind the scenes consulting and governance, I’m starting to experiment a little bit with different forms of content creation.

Inspired by someone I’ve spent a bunch of time in boardroom discussion with (here’s to you, Sergio), I’ve been dabbling with LinkedIn content and have found I get pretty good engagement over there. If we’re not connected over there, feel free to engage – my profile is here.

Realizing that not everyone does the “LinkedIn thing”, I’m going to cross-post it in here for my regular subscribers – prefixed by the “quick bites” title so you know what you’re looking at. Enjoy!

Let’s talk a little bit about authenticity and karma in business.

Cactus Equipment is a 25-year-old manufacturer of workwear and backpacks, still proudly made down here in New Zealand.

Since its inception, Cactus has prided itself on making the best quality products in the world and firmly sticking to its ethical manufacturing beliefs. It’s not about consumerism and fads, it’s about making rugged, reliable products that our customers truly love.

This relationship that Cactus has with its customers was brought home to us back in 2010 when Christchurch suffered the first in a long series of earthquakes which greatly impacted the city.

After being given only 24 hours to vacate its premises, Cactus put out an all-hands call to its community for help in shifting the factory. The video below was shot to commemorate the occasion.

So my question to other business leaders is: how do you and your organizations measure authenticity, and how seriously do you take the interests of your customers to heart?

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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