So….. the new Radiohead album is out. Want to buy it? Go to the Radiohead site where it is available for download. Purchase price? It’s up to you.
Yep with no DRM and a user set purchase price, Radiohead seem to be both jumping into Wikinomics wholeheartedly and thumbing their noses at the entire DRM situation.
I did a trial and put in a zero value order and it still seemed to work. As first mainstream playergoing down this route Radiohead will have created significant buzz for themselves. It will be interesting to see if the user-chosen-price-music from mainstream bands thing continues.