Cloud. Despite all the hype about it being super easy, being self service and having a low on-ramp, the reality is service providers often still need to help organizations with the move to the cloud.
You can tell an area is getting widespread attention when the large consulting firms start pricking up there ears. And so it is with cloud computing, where we have seen over the past few years the large consulting firms (both the “big four” accounting firms and the more traditional IT consulting firms) building out cloud computing service offerings—either from within or via strategic acquisitions of service providers.
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A good example of this came in 2015 when Accenture acquired Cloud Sherpas, a Salesforce and Amazon Web Services (AWS) consulting partner that had grown rapidly over the preceding years via a number of acquisitions and mergers.