Marketplaces and platforms are the holy grail for every enterprise vendor. Having seen the success of the Apple App Store (and, more latterly, Google Play) in the consumer space, enterprise vendors are racing headfirst to create their own destinations where customers can mix and match services from a number of different independent software vendors (ISVs). Hybris, the SAP division focused on customer-facing solutions, is rolling out its own offering: Hybris as a Service, or YaaS.
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