When Amazon Web Services (AWS) introduced its Inspector vulnerability detection offering at its re:Invent conference a few weeks ago, there was an audible gasp as a number of AWS partners saw their addressable market evaporate in front of their eyes. It’s an often-repeated scenario — an AWS partner spends time and money building a solution that hangs off AWS’s core services only to have AWS introduce a similar product a little later. It’s not that AWS is particularly predatory — it is, however, the nature of platform vendors looking to broaden their platform. (Disclosure: AWS is a Diversity Analysis client but I have not advised them about Inspector.)
Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.