I’d always been pretty amazed that spammers even bother putting in the effort they do – convinced that it never works so what’s the point.
However if you subscribe to Chris Anderson’s long tail theory – the extension for spam is that a spam offer sent to millions will find a few souls who convert (for whatever reason).
I was gobsmacked to see that Marshal has just released a study that fond that a whopping 29% of Internet users have purchased items from Spam adverts.
29% – holy smokes! Over on RWW Marshall points out some thoughts arising from the report. Marshall contend that perhaps with a conversion rate of 30%, the market has in fact spoken and values spam. Of course Marshall’s analysis omits to take into consideration the fact that a number of people buying from spam fall into one of two categories;
- They are purchasing illicit goods
- They mistakenly make the purchasing decision
Both of which of course negate Marshall’s original contention.
So here’s my attempts to get a more meaningful metric from this discussion;