I spend a lot of time speaking with both proponents and sceptics of Twitter (and by extension microblogging in general).

Basically the proponents say that Twitter;

  • Breaks down silos
  • Connects them to people they wouldn’t otherwise be in a position to communicate with
  • Is a fantastic way to leverage the knowledge of the masses
  • Is a great way to transmit information quickly

While those on the other side of the fence claim that Twitter is;

  • A waste of time
  • A hang out of the digital elitists
  • A security risk
  • Just a passing fad with no chance of becoming a "real" business

I’m a relatively heavy user of microblogging (Twitter for general stuff and Yammer within a workgroup) – but the best thing I’ve seen thus far to explain what it is all about is a video from Martin Weller – it nicely sums up both the value of Twitter, and the questions that will need to be answered if it is to survive.


Given this article in Wired where the Twitter funders said

It’s like the stupidest question in the world: How’s Twitter going to make money?, it’s like ‘How was Google going to make money? Eventually Google was going to make money and they figured out how to do it and they figured out a great business, and I think the same thing is true with Twitter

Or to paraphrase… we’ll get back to you on that one… Ouch


Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.


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