I blogged about 2 weeks ago about an article talking about the size of the SaaS market in New Zealand. My blog was questioning the research as it didn’t sound accurate to my knowledge. By the way, a SWAG is a “Silly Wild Ass Guess”. The research company replied with their comments about their research. Here’s the original post to read:

SWAGS – Interesting, but can you trust the research?
Click here for the article!

And here’s the comment emailed through from the research company:


Thanks for the comments and the feedback it is appreciated. Congratulations on the success of your company to date.
To clarify the forecast, we are looking at the demand in the market within New Zealand. This only include vendors selling solutions within NZ. If you have international revenue to Australia, the US, or any other market, in this instance we do not count it.
I take heart that at least we are in your opinion being conservative, having been around the analyst market for many years, including during the ASP mega hype days, I believe a more conservative view on market potential is appreciated more firmly than an over the top one. Like a few people I am still waiting for the XSP market to hit US$1 Trillion by 2004 or so which was forecast in about 2000.
To highlight the methodology, there was a combination of both end user perspectives and discussions with vendors. The SaaS market is very fragmented as you know, so we cannot always get to every vendor.
Finally on the NZ market, it is a very innovative and clever market, and by proportion puts Australia to shame in many ways. As a 50-50 Australian/Kiwi, I guess I can take the best of both markets.
Regards and Thanks

Phil Hassey
VP Services/Country Manager ANZ
Springboard Research


Author: Julian Stone – http://www.julian101.com/

Julian Stone

Julian Stone here, CEO of www.proactivesoftware.com, developers of www.proworkflow.com (Project management software). I’m a chronic serial creative thinker and have a passion for creativity, business and entrepreneurship. Since the early days at school til the current adult days I’ve been involved with many businesses, in many forms, but the real passion I have is designing ideas from scratch and seeing them through to completion. I love startup businesses and their associated challenges; the fact that the more you learn, the more you realize you don’t know! Every day is an opportunity to meet a new person, learn a new skill, tackle a new challenge! My personal background is 15yrs in graphic design, ad agencies, 3d animation, video editing, multimedia, print, prepress and other creative persuits. About 1999 I was made redundant, mostly due to a failing internet company I was working for at the time. It was also about the time of many ‘.com boms’ where many startups failed due to a distinct lack of any real business plans, paths to revenue or just crazy and unrealistic business ideas. I saw from the inside out, what happens when a company collapses. It was messy, complicated and a lot of people were hurt, both emotionally and financially. However, amidst all this came a blessing! I met my wife, Sarah, who was was also working for the company. Out on the street at age 25 and not many jobs available, it was ’sink or swim’. I chose to ’swim’, and started contracting initially, then business, and haven’t looked back. There have been hard years, and I’ve learned a lot, but heading down the business path rather than employee path was the best decision I’ve made career-wise. I’ve surrounded myself with many like-minded friends and look forward to an exciting ride ahead! This blog is designed to discuss my thoughts on matters (yes, I’m very opinionated) and to share lessons I’ve learned from people, books, experience or the school of life. ;-)

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