This week sees Amazon Web Services (AWS) holding its annual re:Invent conference in sunny Las Vegas. Since AWS is the public cloud vendor that everyone agrees rules the roost, it is unsurprising to see a huge proliferation of pitches in my inbox all hanging off the AWS event.

Some of these pitches are completely irrelevant to re:Invent (“this new aftershave for men is designed for the public cloud”), while others are far more related to the fundamental change in the way that technology is done that AWS represents.

+ Also on Network World: How to make hybrid cloud work +

A case in point is SwiftStack‘s announcement regarding its offerings designed to ease hybrid cloud adoption.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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