Everyone knows that professional conference goers like myself attend events not to listen to presentations, not to network but to collect schwag. Over the past couple of years I’ve done fairly well collecting tech t-shirts and I decided to create a weekly series critiquing tech companies t-shirt offerings in the expectation that a company with a great t-shirt is a prime candidate to have a great product also. Click here to see the series.

If you’d like your t-shirt reviewed, flick me an email to arrange things. The judges decision is, of course, final and very little correspondence will be entered into (perhaps).

DSCF5098I like box.net, they’re a quirky company and this t-shirt (and the associated campaign against Microsoft SharePoint) is an example of that quirkiness. While not a wear-while-out-in-public kind of a garment, this crew neck is guaranteed to raise the heckles when worn in the vicinity of Redmond! The box.net T shirts are by American Apparel and that brings a huge amount of first world manufacturing credibility…


  • You gotta give ‘em credit for cheekinessDSCF5099
  • Nicely integrated marketing campaign
  • American Apparel shirts – very very cool


  • You wouldn’t really wear it in public
  • If you did wear it in public people might be confused by the rear text (Freudian slip anyone?)
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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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