Everyone knows that professional conference goers like myself attend events not to listen to presentations, not to network but to collect schwag. Over the past couple of years I’ve done fairly well collecting tech t-shirts and I decided to create a weekly series critiquing tech companies t-shirt offerings in the expectation that a company with a great t-shirt is a prime candidate to have a great product also. Click here to see the series.

If you’d like your t-shirt reviewed, flick me an email to arrange things. The judges decision is, of course, final and very little correspondence will be entered into (perhaps).

DSCF5100 FreshBooks are a cool company (I’ve got a soft spot for Canadians). I moderated a panel at the Office 2.0 Conference in 2008 and Sunir Shah, Chief Handshaker for FreshBooks was a panelist – part of the blood money for going easy on him (actually he went easy on me) was a genuine FreshBooks T shirt. A left-of-centre white crew neck, the FB shirt is cool, but I have difficulty finding places where it would be appropriate to wear it.

Hot DSCF5101

  • The printed tie on the front is quirky and makes a statement
  • It’s great when all my other clothes are in the wash (?)


  • The rear logo is perhaps a little too big for a general purpose shirt
  • I’m not quite confident enough to wear a shirt with a printed necktie on it in public
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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.


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