Everyone knows that professional conference goers like myself attend events not to listen to presentations, not to network but to collect schwag. Over the past couple of years I’ve done fairly well collecting tech t-shirts and I decided to create a weekly series critiquing tech companies t-shirt offerings in the expectation that a compaDSCF5407 ny with a great t-shirt is a prime candidate to have a great product also. Click here to see the series.

DSCF5406 If you’d like your t-shirt reviewed, flick me an email to arrange things. The judges decision is, of course, final and very little correspondence will be entered into (perhaps). 

I’ve always felt indebted to sliderocket. Months ago when writing a review of their product I made the journalist’s cardinal sin, transposing the name of one of their competitors within the article I wrote. Sliderocket CEO Chuck Dietrich was a remarkably good sport about my mistake, although going out for a run with him in San Francisco a few months ago I couldn’t help but think that some of the awesome pace he showed was by way of retribution 😉

Despite some reservations initially, I love the sliderocket product, and their initial foray into the t-shirt arena shows a similar cool, understated elegance.


  • All g33ks have an interest in space travel. Show your pride and wear a rocket on your chest (and back)
  • Grey is a good color for a freebie t-shirt
  • Keeping it simple is good – minimal text, minimal garishness and good design smarts
  • 100% cotton


  • Haiti? Haiti? Don’t they drink reactor water there?
  • Every time I wear it I’m reminded about my mistake – I’ll get over it one day 😉
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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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