Everyone knows that professional conference goers like myself attend events not to listen to presentations, not to network but to collect schwag. Over the past couple of years I’ve done fairly well collecting tech t-shirts and I decided to create a weekly series critiquing tech companies t-shirt offerings in the expectation that a company with a great t-shirt is a prime candidate to have a great product also. Click here to see the series.


wslogo If you’d like your t-shirt reviewed, flick me an email to arrange things. The judges decision is, of course, final and very little correspondence will be entered into (perhaps).

Ahhh Webstock… I’ve waxed lyrical about this conference many times before. It’s not just because it’s held in my hometown: Wellington, New Zealand. It’s because Webstock manages to perfectly balance technology discussions with creative ones. Forward look thought leadership with reflection on where we’ve come from. Aspiration with peer-celebration. Webstock really is something special – any event that, despite being at the end of a 15 hour (or more) airplane trim, can still attract speakers like Kevin Rose, Bruce Sterling and Ze Frank, can justifiably stand up on the international stage.

As well as ultra attention to detail in terms of the speaker lineup, Webstock also pulls all stops when it comes to conference giveaways. Schwag really is too light a word to give to the final crafted items that Webstock participants receive.

So here we have the 2010 Webstock T shirt – featuring a pair of New Zealand Tui birds (hear the Tui song here) to the monogrammed journal, from the amazing conference booklet to these t shirts – everything is a design tour de force.

So there you have it – Webstock the event come highly recommended, and the Webstock t shirt is a lovely piece of kit.


  • Just look at this garment – it’s exquisite!
  • 100% Cotton
  • My hometown heros!
  • Lovely cut
  • Even the internal label bears the Webstock logo


  • Made in Bangladesh – reportedly by “friends of Webstock” but I’m not convinced
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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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