Everyone knows that professional conference goers like myself attend events not to listen to presentations, not to network but to collect schwag. Over the past couple of years I’ve done fairly well collecting tech t-shirts and I decided to create a weekly series critiquing tech companies t-shirt offerings in the expectation that a company with a great t-shirt is a prime candidate to have a great product also. Click here to see the series.

If you’d like your t-shirt reviewed, flick me an email to arrange things. The judges decision is, of course, final and very little correspondence will be entered into (perhaps).

DSCF5090I always catch up with the Atlassian crew when I’m in the US – they’re a cool company (even cooler coming from just over the ditch from my in Sydney). I picked this shirt up at the Enterprise 2.0 conference in Boston a couple of months ago. The Atlassian crew is an example of a byline done right “Stop, Collaborate and Listen” sums up what Atlassian is all about to a T (pun intended).


  • Feeling like you’re part of the cool Atlassian vibeDSCF5091
  • Nice use of a buyline
  • The cool rear logo


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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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