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  • On Freemium (Again)

    November 19, 2010

    Business
    freemium, Freemium Summit, google
     

    I’ve long been pretty skeptical about Freemium as a go-to-market strategy. I’m always prepared to be shown examples where it’s working well however and one of those came over my desk the other day from Scott McMullan, enterprise Google…

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  • Freemium – A Word of Caution

    April 14, 2010

    Design
    Bob Warfield, Business, Chief information officer, freemium, Freemium Summit, HelpStream, Lincoln Murphy, service
     

    I’ve been harkening back to the good old days recently – the days when real companies made real products for real customers who paid real cold hard cash for said products. Call me old-fashioned but I still see value…

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About Me

Ben Kepes is a business leader, a technology evangelist, an entrepreneur, and a commentator. Ben covers the convergence of business and technology.

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