Blog Archives

Swiftype, Customer Expectations and the Perils of Freemium

August 30, 2013

Business

freemium, Garry Tan, Kleiner Perkins Caufield & Byers, Matt Riley, Software as a Service, SV Angel, Swiftype, Web Design and Development, Web search engine, Y Combinator

SaaS startups are hard – beyond all he difficulties of getting to scale, getting attention in a busy marketplace and deciding on a partnership strategy, there is the important issue of revenue to think about. One of the most…

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On Freemium (Again)

November 19, 2010

Business

freemium, Freemium Summit, google

I’ve long been pretty skeptical about Freemium as a go-to-market strategy. I’m always prepared to be shown examples where it’s working well however and one of those came over my desk the other day from Scott McMullan, enterprise Google…

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Freemium – A Word of Caution

April 14, 2010

Design

Bob Warfield, Business, Chief information officer, freemium, Freemium Summit, HelpStream, Lincoln Murphy, service

I’ve been harkening back to the good old days recently – the days when real companies made real products for real customers who paid real cold hard cash for said products. Call me old-fashioned but I still see value…

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Is it possible to change tracks mid journey?

September 9, 2008

Business, Design, Efficiency, IT, New business, SaaS, Strategy

freemium, jott

I tend to be pretty damning of start-ups with no real monetisation strategy who give their products away for free with the vague notion of value at some later stage. It’s so painfully hard to change a model post…

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Blog Archives

Swiftype, Customer Expectations and the Perils of Freemium

On Freemium (Again)

Freemium – A Word of Caution

Is it possible to change tracks mid journey?