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  • Swiftype, Customer Expectations and the Perils of Freemium

    August 30, 2013

    Business
    freemium, Garry Tan, Kleiner Perkins Caufield & Byers, Matt Riley, Software as a Service, SV Angel, Swiftype, Web Design and Development, Web search engine, Y Combinator
     

    SaaS startups are hard – beyond all he difficulties of getting to scale, getting attention in a busy marketplace and deciding on a partnership strategy, there is the important issue of revenue to think about. One of the most…

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  • On Freemium (Again)

    November 19, 2010

    Business
    freemium, Freemium Summit, google
     

    I’ve long been pretty skeptical about Freemium as a go-to-market strategy. I’m always prepared to be shown examples where it’s working well however and one of those came over my desk the other day from Scott McMullan, enterprise Google…

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  • Freemium – A Word of Caution

    April 14, 2010

    Design
    Bob Warfield, Business, Chief information officer, freemium, Freemium Summit, HelpStream, Lincoln Murphy, service
     

    I’ve been harkening back to the good old days recently – the days when real companies made real products for real customers who paid real cold hard cash for said products. Call me old-fashioned but I still see value…

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  • Is it possible to change tracks mid journey?

    September 9, 2008

    Business, Design, Efficiency, IT, New business, SaaS, Strategy
    freemium, jott
     

    I tend to be pretty damning of start-ups with no real monetisation strategy who give their products away for free with the vague notion of value at some later stage. It’s so painfully hard to change a model post…

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About Me

Ben Kepes is a business leader, a technology evangelist, an entrepreneur, and a commentator. Ben covers the convergence of business and technology.

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