The Diversity Blog – SaaS, Cloud & Business Strategy
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  • Swiftype, Customer Expectations and the Perils of Freemium

    August 30, 2013

    Business
    freemium, Garry Tan, Kleiner Perkins Caufield & Byers, Matt Riley, Software as a Service, SV Angel, Swiftype, Web Design and Development, Web search engine, Y Combinator
     

    SaaS startups are hard – beyond all he difficulties of getting to scale, getting attention in a busy marketplace and deciding on a partnership strategy, there is the important issue of revenue to think about. One of the most…

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  • On Freemium (Again)

    November 19, 2010

    Business
    freemium, Freemium Summit, google
     

    I’ve long been pretty skeptical about Freemium as a go-to-market strategy. I’m always prepared to be shown examples where it’s working well however and one of those came over my desk the other day from Scott McMullan, enterprise Google…

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  • Freemium – A Word of Caution

    April 14, 2010

    Design
    Bob Warfield, Business, Chief information officer, freemium, Freemium Summit, HelpStream, Lincoln Murphy, service
     

    I’ve been harkening back to the good old days recently – the days when real companies made real products for real customers who paid real cold hard cash for said products. Call me old-fashioned but I still see value…

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  • Is it possible to change tracks mid journey?

    September 9, 2008

    Business, Design, Efficiency, IT, New business, SaaS, Strategy
    freemium, jott
     

    I tend to be pretty damning of start-ups with no real monetisation strategy who give their products away for free with the vague notion of value at some later stage. It’s so painfully hard to change a model post…

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Papers

The Future of ERP – Moving at the Speed of Change

If we look back a generation, business tended to be static. While it is undeniable that innovation occurred, it tended to at a much slower pace. While Henry Ford’s manufacturing and distribution models certainly marked disruption for the horse and buggy industry, this was a change that took decades.

Channel Strategies for Success in the Cloud Age

Cloud Computing is perhaps one of the biggest shifts in the technology industry in a generation. Alongside the technology shifts involved in Cloud, there is also a significant change in the way technology will be supplied, implemented and delivered going forward. While this shift offers real benefits to consumers in terms of reduced costs and increased agility

About Me

Ben Kepes is a business leader, a technology evangelist, an entrepreneur, and a commentator. Ben covers the convergence of business and technology.

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