The other day I heard about an interesting experiment to deliver highly targeted advertising to Japanese consumers.

Now, as we all know, Japan is a pretty consumer-driven society with a high uptake and appreciation for the latest and greatest in gadgetry — heck, this is the country that invented multi-function toilet seats which perform a plethora of functions in one. So given the sophisticated nature of the Japanese consumer, it is fair to expect that their advertising will be similarly sophisticated.

The experiment I heard about brought together a bevy of different vendors — data storage, hardware manufacturing, big data and the like. The idea of the experiment was to deliver targeted roadside advertising within the context of digital signage. Signing up to all the right buzzwords, I was told that the experiment would leverage big data, deep learning and artificial intelligence.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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