Increasingly, individuals and companies have critical data on their devices and look to their device and service vendors to keep that data safe. High-profile breaches of celebrity email and social media accounts have cast a spotlight on user authentication. While many of these breaches have been caused by phishing attacks, there is still a concern around the unauthorized access of data through device hacking.
To this end, TeleSign, a vendor in the mobile identity space, is rolling out a new, so-called Behavior ID to proactively and dynamically analyze and identify users. TeleSign already secures over 3.5 million end user accounts via its two-factor authentication offerings; Behavior ID looks set to increase that penetration. Additionally, TeleSign already boasts that four of the five largest technology companies are customers. The company hopes to broaden that statistic with this new offering.