It’s interesting seeing how much money technology vendors spend on surveys that (at least most often) justify their own existence. It would be easy to be cynical about them, but beyond the self-serving aspects of it all, the data these surveys generate is interesting as a general “state of the nation” assessment.
A good case in point is Thales’ new Data Threat Report (pdf). Thales is a huge vendor that employs over 60,000 people across 56 countries. With multibillion euro revenue, it makes sense for the company to increase the perception that it is a thought leader in its field. And Thales’ field is a big one. It is a systems integrator, equipment supplier and service provider in the aerospace, transport, defense and security markets. A major part of the company’s offering lies around cybersecurity. This report is, therefore, very much in its wheelhouse.