I’ve been thinking about addiction lately, as it relates to the use of social media by everyone in society and, more specifically, adolescents. My cogitating on this topic was seeded from an article by Vivek Murthy, the Surgeon General of the USA. Now Surgeons General tend to be fairly circumspect and prefer to let long-term scientific inquiry dictate bth their advice and public sentiment. But on this one Murthy has come out swinging, and for good reason.

He started off by likening the mental health crisis among young people to an emergency that he would have had to deal with in an ER setting. As he explained, adolescents who spend more than three hours a day on social media face double the risk of anxiety and depression symptoms, and the average daily use in this age group, as of the summer of 2023, was 4.8 hours. Additionally, nearly half of adolescents say social media makes them feel worse about their bodies.

He went on to make calls for a Surgeon general’s warning on social media platforms that clearly sets out that social media use is associated with mental health harm for young people.

I guess there are two questions when it comes to Murthy’s calls. Firstly, how effective is a Surgeon General’s warning at changing consumer behaviour? To cast an analogous decision, how likely are people to NOT smoke simply because the health warning messages on cigarette packets become more gruesome by the day?

The second question is whether consumer warnings are the right way to control behaviours or, indeed, if trying to control behaviour is the right thing to do at all. My more Libertarian-leaning readers would strongly suggest that it’s a case of caveat emptor – that individuals should be able to make their own choices unencumbered by the moral positioning, justified or otherwise, of authority.

It’s a conversation that increasingly is important to have in this world where viewpoints are so polarized, digital platforms fuel that polarization and modern societal norms see our viewpoints often reinforced by the opinions of others who concur with our view. Whereas in the past social discourse encouraged us to hear, cogitate upon and give some allowance to the contrasting viewpoints of others, today we’re living in a world of divergence and extremism.
So the thing we need to consider in this complex and troubled world is what we can do to right these wrongs. It seems to me that the social media platform is partly a cause but also partly a symptom. True, their algorithms are being perpetually tuned to ensure maximum eyeballs and clicks (and nothing drives those two metrics more than dissension) and, as such, they are the cause of these ills. But let’s not heap all the blame on these messengers. They are, after all, simply passing on a message that already exists. True they are fanning flames, but those initial sparks were already there.
Rather than seeing simple solutions, we need to think in a system-level way. We need to think about the plethora of issues causing this societal breakdown and come up with a range of solutions to those different issues. Yes, regulating social media might be one aspect, but so too is investing in free media and doubling down on sufficiently funding the education sector. How about a deeper conversation about what we as citizens owe the country and our fellow citizens? Yes, we need to understand our rights, but similarly, we need to understand our obligations as global, national and local citizens.
Put simply, societies are increasingly full of uneducated people who feel powerless in the face of an ever-increasing set of changes that leave them disenfranchised. Solving for that problem is far harder, but far more necessary than any number of ambulances at the bottom of the cliff.
Don’t get me wrong, Murthy is using his platform to call for changes that would make a big difference to the people he is charged with protecting – the citizenry. Byt without a parallel deeper conversation, I fear that at best we’re going to excise a rapidly growing tumour that has already metastasized and, at worst, we’re going to drive unintended consequences that will only make things worse.
Facebook and other social platforms will tell you that there are simple solutions to these most complex of problems. The truth is, alas, far more nuanced than that.
Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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