Just in case my post yesterday made people think that I’m a fan of manufacturing only I thought I’d post today about why the weightless economy is so attractive. I heard from Danish helpdesk software vendor Zendesk yesterday with the following image that shows the global spread of their custom base.


All of these sales require no shipping, create no environmental impact (beyond the small impact of data centres) and can be created, managed and maintained by a few people sitting in an office somewhere in Denmark.

Smart production – be it weighty or weightless, is the way of the future.

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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