because Oracle will be releasing its SaaS CRM product squarely aimed at stopping Salesforce’s ascendancy in the enterprise market.
At first it looks fantastic – bringing a real Web 2.0 feel to CRM, mashing up internal and external operatives and data from multiple sources to manage the sales pipeline.
I’ve said previously that Salesforce’s strong position is more first mover advantage than the compelling-ness or otherwise of its product. This offering from Oracle could well be the key to returning Salesforce to a level more “deserving” of its product offering.
There’s going to be carnage out there one way or another…